Dear tour
Client
Salerno B&B
Work Area
Brand Identity
UX UI Design
Development
Technologies
Webflow
Salerno B&B, a well-established entity in the hospitality sector of Salerno, interprets hospitality in a contemporary key: a warm and caring comfort immersed in a Mediterranean aesthetic. A complete rebranding transforms light, sea, and local tradition into a modular visual system, evoking the concept of travel and the memory encapsulated in the new naming, Dear Tour: “My dear journey.” The geometric logo, patterns inspired by local ceramics, and the vibrant color palette define a coherent and recognizable identity across all touchpoints, from the first click to check-in, combining elegance, functionality, and the unique character of the territory.
Discover Dear Tour
Redefining the identity of a hotel structure rooted in the territory by combining Mediterranean tradition with contemporary language, conveying hospitality, comfort, and style in every detail. The project has transformed light, sea, and local culture into a modular visual system, where the geometric logo evokes the various opposites of the theme: Room/waves, day/night, beach/city, with patterns reminiscent of handcrafted ceramics and a vibrant color palette guiding the brand's sensory experience. The identity thus created finds balance between vitality and serenity, lightness and depth, harmoniously adapting to every touchpoint, from the first click to check-in.
